As with most digital marketing strategies on Instagram, your businesses’ success on Instagram often comes down to your copy. Having a good copywriter or someone with copywriting skills on your marketing team is a must for writing stand-out Instagram captions.

But even the best copywriters get a brain block every now and then, which is why we’ve put together this list of 400+ Instagram caption ideas to get those gears turning and help you pump out high-quality Instagram posts time and time again.

Follow along for a full list of ideas for your Instagram captions—regardless of what your post is about—and tips to help you write unique captions.

General promotional Instagram captions

  • It’s time for [product]!
  • The more [product], the better.
  • You + [company] = the perfect match. [Explanation.]
  • BRB, on my way to [action your product is used for]!
  • Let us introduce you to your new favorite [noun relevant to your brand: activity/treat/self-care routine]: [product].
  • This month, we’re donating [amount] to [charity]. Join us in support of [movement]!
  • [Solution to pain point]. All you have to do is sign up!
  • This could be us but you’re [action product will help with].
  • Three things about [product] that just make sense: [list].
  • [Number] things that make it easy (and SO fun) to [verb] with [product]: [List benefits].
  • The perfect gift for [her/him/them].

Sale Instagram captions

  • 10% off on EVERYTHING only for today! Link in bio to shop. Hurry before the sale ends.
  • Save big on [sale category] this [holiday season/event]. Use code: [code] to get 20% off. Happy shopping!
  • We know how much you love the holidays, so we’ve decided to give you a little treat. Here’s 15% off on us. Use code: [code]. Valid till: [deadline].
  • Good things come to those who wait for [upcoming promotion]! Get [discount] from [date] through [date]!
  • Have you tried our new [product/product line]? Shop our website to get [discount]. Link in bio.
  • Buy [product] and get [product] free! [Details.]
  • Swipe to shop our early access sale [dates] ONLY. Don’t miss out. Score unbelievable deals on everything from [product category] to [product category].
  • Get your [most popular product] for up to 30% off. While supplies last. Link in bio.
  • Shop our best holiday gifts up to 50% off and you’ll be smiling all the way to your next adventure. (Link in bio.)
  • Your early access to the [sale name] sale is here. Shop up to 60% off by using code [code].
  • That’s right. The biggest sale of the year is HERE. [Creator] shows us their essentials. Grab them today at the link in our bio. (Note: include an image or Reel of creators showing off their favorite products you offer)
  • Because nothing this good can last forever.

Contest and giveaway Instagram captions

  • This [prize] could be yours! Participate in our [contest]. To enter: [contest details]
  • Get a chance to win [prize]. All you need to do is participate in our [contest]. More details in bio.
  • Ever wanted to try some of our [product]? Well, here’s your chance. Enter our [contest] and you could win [prize].
  • In honor of [social media holiday relevant to your brand], we’re giving away [product]! [Giveaway details.]
  • ✨GIVEAWAY✨ [Giveaway details.]
  • ACT FAST, submissions close [date]! Top 5 finalists will win [prize]. Enter now at the link in our bio.
  • 🗞️ HOT OFF THE PRESS 🗞️ To sweeten our new [brand event], we’re giving away [prize]. Yes, you read that correctly. Download our app to automatically be entered to win. Good luck!
  • 🎁 GIFTING GIVEAWAY! 🎁 Enter to win a gift from our [name] Collection. We’re giving away [prize]! To enter, tag a friend below with [branded hashtag]. Share this post on your story for a bonus entry.
  • Enter for your chance to win [prize]! Like this post, tag someone who would love this with [branded hashtag] in the comments.
  • ⚡️To celebrate our [brand event], we are giving one lucky winner [prize]!
  • GIVEAWAY ALERT! Get the deets at the link in our bio.

Event Instagram captions

  • Join us for [event] at [venue] on [date and time]. Link in bio to register.
  • We’ll be in [city] for [event] on [date]. Stop by and say hello.
  • *One Day Only* We’ll be opening pop-up stores across town this Saturday. Link in bio to get more details.
  • Register for our upcoming webinar on [topic]! Join us at [date and time] to learn more. Seats are limited—sign up through the link in our bio!
  • Our final [event] of the year is [date] at [time]! Register at the link in our bio.
  • Join [event curator] online on [date] at [time] for [virtual event]. Sign up today.
  • Will you be tuning in and where are you tuning in from?
  • You won’t want to miss hearing from [speaker A] and [speaker B] about [topic]!
  • Want to learn more about [something awesome]? Join [speaker] at [event, date, time, location] as they’re presenting [session title].
  • Check out our booth onsite at [event name, booth number] and say hello to our team! (Note: add picture of onsite space)
  • See you at [tradeshow]! Our team will be on hand to discuss [latest trends]. Visit us at booth [booth number].
  • We are joining some of our friends onsite at [event name]. Be sure to say hello to [our partner name] to learn about [something we do together] at [your company name].
  • No one likes #FOMO. Don’t miss your chance to join us for [event]. Buy your tickets today!