Product Information Management software is critical for modern retail shops. Either eCommerce stores (online/offline) or marketplace.
It becomes quite necessary for the store owners to keep a hawk-eye on the product information and deliver a rich content experience to the users.
In general, the product data can be collected from different sources in different formats like spreadsheets, CRM, loosely threaded stacks, or some other data formats.
Apart from this same data can exist as a complete clone when it comes to locale or lingual-dependent data management.
In such a scenario, it becomes a very complex process to manage the data on different platforms and get quality assured all the time.
PIM stands for Product Information Manager which is used to manage complex data at a larger scale. It also collects and stores data, which is provided by different sources in different formats.
The Product Information Management system acts as a commonly shared resource for product data for all the different channels like mobile apps, eCommerce stores, physical stores, catalogs, PLM, or any other channel. It ensures the customer always gets the rich and right product data.
PIM improves the product presentation quality and increases the efficiency and productivity of the product management process.
With PIM, you’ll get a ready-to-use interface to manage the complex data structure for the products, keeping performance and scalability on top of everything.