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Product information management

Product Information Management software is critical for modern retail shops. Either eCommerce stores (online/offline) or marketplace.

Expand & grow business by introducing PIM

It becomes quite necessary for the store owners to keep a hawk-eye on the product information and deliver a rich content experience to the users.

In general, the product data can be collected from different sources in different formats like spreadsheets, CRM, loosely threaded stacks, or some other data formats.

Apart from this same data can exist as a complete clone when it comes to locale or lingual-dependent data management.

In such a scenario, it becomes a very complex process to manage the data on different platforms and get quality assured all the time.

PIM stands for Product Information Manager which is used to manage complex data at a larger scale. It also collects and stores data, which is provided by different sources in different formats.




How does PIM improve your business?

The Product Information Management system acts as a commonly shared resource for product data for all the different channels like mobile apps, eCommerce stores, physical stores, catalogs, PLM, or any other channel. It ensures the customer always gets the rich and right product data.

PIM improves the product presentation quality and increases the efficiency and productivity of the product management process.

With PIM, you’ll get a ready-to-use interface to manage the complex data structure for the products, keeping performance and scalability on top of everything.



Which PIM tool to use?

There are several PIM tools and platforms available, but Akeneo and Pimcore are mostly preferred by many online retailers.

Akeneo is an open-source enterprise PIM platform based on PHP and built on ORO BAP (Business Application Platform) and Symfony stack.

PimCore is the next-generation framework for building enterprise eCommerce, CMS, PIM, DAM (Data Asset Management), and MDM (Master Data Management) systems.